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mystery shopping 神秘購物

時間:2023-04-27 06:28:18 英語閱讀 我要投稿
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mystery shopping 神秘購物

Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance1 with regulation, or to gather specific information about products and services.  “神秘購物”是市場調(diào)查公司和監(jiān)管機(jī)構(gòu)的外部調(diào)查工具,也可以由公司作為內(nèi)部調(diào)查使用,以衡量服務(wù)質(zhì)量、是否遵守規(guī)則,或作收集產(chǎn)品和服務(wù)的特定信息之用。   The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.  被評估的機(jī)構(gòu)一般不知曉神秘顧客的特定身份和目的。

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