mystery shopping 神秘購(gòu)物

Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance1 with regulation, or to gather specific information about products and services.  “神秘購(gòu)物”是市場(chǎng)調(diào)查公司和監(jiān)管機(jī)構(gòu)的外部調(diào)查工具，也可以由公司作為內(nèi)部調(diào)查使用，以衡量服務(wù)質(zhì)量、是否遵守規(guī)則，或作收集產(chǎn)品和服務(wù)的特定信息之用。   The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.  被評(píng)估的機(jī)構(gòu)一般不知曉神秘顧客的特定身份和目的。

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