奧浦諾筆試題

Question

　　The McKinsey team conducts some analysis that indicates that increasing spending on blanket

advertising (e.g., advertisements/flyers on campus) does not yield any significant increase in

hires.

　　Q5: Given that increased blanket advertising spending seems to be relatively ineffective,

and the client doesn\'t want to increase overall costs, what might be some other ideas for

increasing the candidate pool on a specific campus?

　　A: We are looking for at least a couple of answers like the ones given below:

　　· Improve/enhance recruiting messages (e.g., understand target candidate group, refocus

message on this group, understand competitive dynamic on campus)

　　· Utilize referrals (e.g., faculty, alumni)

　　· Come up with creative ways to target specific departments/clubs of the school

　　· Rethink advertising spending - while increasing blanket ad spending doesn\'t seem to

work, advertising might still be the most efficient and effective way to increase the number of

candidates if it is deployed in a more systematic, targeted way

　　This question is a good one for demonstrating creativity because there\'s a long list of

possible ideas. Additional insights into how a given idea would be approached and how much it

would cost are helpful.

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