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商務(wù)談判:介紹銷(xiāo)售能力[英語(yǔ)篇]
以下就是Robert與Botany Bay的代表,Mark Davis,首度會(huì)面的情形:M: Mr. Liu, total sales on the Medic-Disk were US$100,000 last year, through our agent in Hong Kong.
R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作為目標(biāo)市場(chǎng))。
M: True, but we are happy with the sales. It's a new product. How could you do better?
R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.
M: Can you tell me what your sales have been like in past years?
R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.
M: What kind of distribution capabilities(分銷(xiāo)能力)do you have?
R: We have salespeople in four major areas around the island, selling directly to customers.
M: What about your sales?
R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential(未開(kāi)發(fā)的市場(chǎng)潛力), Mr. Davis.
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